Category Archives: Marketing

Touched By Cancer 2012 Media Kit

Touched by Cancer magazine’s 2012 media kit. I was contracted to design this piece. It was designed on a tabloid sheet to enable the magazine’s sales staff to be able to print the piece front and back in office on … Continue reading

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Tips for Young Creatives: Know Thy Self

Continuing with the Doug Bartow “29 Tips for Young Designers” article in How’s January 2011 issue is tip 5: be yourself. I’ve tweaked it a tad bit to “know thy self” and am not in full agreement with Bartow on … Continue reading

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Tips for Young Creatives: Why Successful Designers are Great Communicators

I’ve been going through the January issue of How magazine and came across a great article where Doug Bartow, the principal and design director at id29 in Troy, NY, offered 29 tips for young designers. I graduated back in May … Continue reading

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Richard Brown Show Interview

I was on The Richard Brown TV Show this past week. We discussed my design process, issues I’ve encountered in today’s work force and how I’ve seen the economy change how we create art or do our creative work. Check … Continue reading

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Everybody’s a Designer

As I look at all the ridiculous Craigslist job postings in the art/media/design section something’s become very clear to me: most people have no respect for designers or the creative types anymore. That’s the only way I can rationalize why … Continue reading

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What is Social Media Really About?

Everybody regardless of their creative area of expertise should be engaged in social media. If you’re a designer, a copywriter, creative agency or advertiser, you can’t afford not to have a social media presence. Wisely, many are finally warming to … Continue reading

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Why “One Size Fits All” Design and Marketing Fails

Like many creative types, I have to rely on freelancing to supplement or at times support me financially. That means I have to market myself. I’ve become more comfortable with marketing and promoting myself over the years. Each year I … Continue reading

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